Project Description

JWT commissioned Emma Taylor to create some washable graffiti art on a guerrilla marketing basis for Bloomsbury Lanes bowling alley to highlight the fact that the Tavistock Square branch has karaoke rooms.

At the crack of dawn Emma’s team hit the streets of London and drew chalk lines of influential pop stars as if it were a murder scene. The purpose of this was for the public to see this in various locations throughout London on the way to work and to create the mini film which was distributed.

‘Come and murder Freddie’ is an example and was situated by Old Street tube station.